MY ACADEMIC PURSUIT IN DIGITAL MARKETING

The series delves into strategies for navigating and excelling in the digital business landscape. It highlights the opportunities available for businesses to not just survive but thrive in the digital realm.

Check out the complete series on my university WordPress blog site.

Click here to Explore The Full Series!

PROJECT THEME

This project delves into the realm of hyperlocal marketing strategies tailored specifically for traditional brick-and-mortar businesses. Focused on understanding and optimizing consumer behavior within the local community, the research explores the pivotal role of online platforms, particularly Google, in driving in-store foot traffic. It investigates the influence of mobile platforms, critical touchpoints such as location-based targeting, the impact of information provision, and the significance of reputation management. The project offers practical insights and recommendations for enhancing in-store foot traffic and conversion rates, catering to the unique needs of local businesses competing in today's digital landscape.

FEEDBACK FROM MY DISSERTATION SUPERVISOR

This significant endeavor encapsulates my dedication to exploring and dissecting the intricacies of hyperlocal marketing strategies for brick-and-mortar businesses.

In continuation of my academic pursuit in modern marketing landscapes, I also authored a compelling Wordpress Blog Post Series on 'Contemporary Marketing Challenges' focusing on an IT company in the UK.

Within my academic journey, one of the hallmark achievements I am proud to showcase in my portfolio is a comprehensive dissertation project completed during my tenure at the University of West London.

INTERVIEW POSTS

During my tenure at CTC Pensions Tech, I led interviews with industry experts to craft compelling thought leadership articles. These pieces not only elevated CTC's industry reputation but also drove substantial business growth. Despite the challenge of extracting key insights, strategic questioning and industry knowledge helped shape impactful content.

Shaping the Future of Retirement: An Interview with Žiga Vižintin, Pioneer in Pension Innovation

Žiga Vižintin

Advisor to the Management Board at Pokojninska družba

Navigating these interviews posed challenges in curating pertinent questions that unearthed valuable insights while aligning with CTC's objectives. However, leveraging a blend of strategic questioning and a deep understanding of the industry, I successfully extracted pivotal information, which ultimately contributed to thought-provoking content pieces.

PEPP Talk: Interview with Matthies Verstegen of Pensioenfederatie

Matthies Verstegen

Head of Brussels Office at Pensioenfederatie

The outcome was transformative—elevating CTC's industry status, establishing credibility, and driving substantial business growth. These articles not only enhanced brand recognition but also positioned CTC as a go-to resource, solidifying its foothold in the pensions technology landscape.

PROFESSIONAL CONTRIBUTIONS AND ACHIEVEMENTS

Social Media Posts

BLOG POSTS

As a Digital Marketing Expert working at CTC Pensions Tech, I spearheaded the creation of over 200 SEO-optimised blog posts. Four key examples stand out as transformative case studies that significantly impacted our online presence.

Each post was meticulously crafted, incorporating SEO best practices to secure top rankings on Google search pages. This strategic approach to content creation led to a substantial 30% surge in website traffic.

My role encompassed various challenges, from understanding the nuances of SEO algorithms to crafting engaging and informative content. Each piece required in-depth research, keyword optimization, and a keen eye for compelling storytelling.

The result? A remarkable £1 million in revenue growth attributed to these blog posts. They not only attracted a wider audience but also established CTC Pensions Tech as an authoritative voice within the industry.

These successes weren't just about creating content; they represented a strategic approach aimed at aligning content with audience needs, search engine algorithms, and business objectives. This holistic strategy resulted in tangible and impressive outcomes, validating the effectiveness of our SEO-focused content creation efforts.

MY SEO JOURNEY

A Glimpse into SEO Success that Shines on Google's Top Search Results

In my journey through SEO at CTC Pensions Tech, I have crafted blog posts and fine-tuned landing pages, striving for prominence on Google's search results. This pursuit wasn't just about creating content; it was a strategic effort aimed at mastering search engine algorithms.

My role encompassed comprehensive keyword research and content optimisation. Each piece was thoughtfully curated to resonate with audiences and align seamlessly with search engine requirements. The goal was clear: Secure Top Positions on Google's Search Pages.

Today, the proof of this endeavor stands tall in the form of screenshots and live links in my portfolio. These snapshots aren't just visuals; they are testaments to a successful SEO journey. Behind each high-ranking blog post and landing page lies a tale of detailed planning, strategic execution, and a keen understanding of search engine dynamics.